Build a career as a digital marketer and create results with digital advertising, search engine optimization, content marketing and analytics. This education focuses on strategic and targeted online marketing and through social media.
Developments on the internet still move at a fast pace, and technology and communication merge closer together in line with technological development. This program focus on the most relevant websites, channels, tools, and services for a digital marketer, and shows how these can produce results for companies.
Knowledge of digital marketing is needed to create and exploit competitive advantage in a business. Many businesses want to have their own staff who possess this expertise, while others hire specialized consulting agencies. Some do both.
Digital marketing opens up many opportunities in a constantly evolving job market.
Håkon Bøen, studentI am growing enormously in terms of competence and the learning curve is extremely steep.
Monica Helén Angelique Snopestad, studenttAfter completing the program, you will be updated on digital marketing through modern and cost-effective channels. You will possess knowledge and skills that can instantly add business value through increased visibility on the Internet, ad networks, social media presence, and the company's own website.
You will get a basic introduction to the marketing profession along with a solid platform in performance measurement and analysis. This will enable you to capture new opportunities that marked. The program provides an introduction to customer dialogue, and you also learn how to keep yourself professionally up-to-date even after the program.
On the online version of the Digital marketing program, all of the syllabus is digital to ensure that it is updated at all times in a constantly changing field. The main weight of the syllabus is presented in writing. In order to put theory into practice, the students continuously work on tasks of different sizes. The teachers mainly guide the students via a common forum.
Topics in Digital Marketing:
We recommend the following:
500 GB Hard drive (or 250 GB + cloud storage).
8 GB RAM.
Core i5 processor.
Smartphone with good camera.
Both PC and Mac are acceptable.
Please note this is a general recommendation and the student must assess how much storage space is needed based on other areas of use. If you are buying a new machine for your studies, we would recommend one with an SSD as they perform faster.
Almost all large, medium, and small companies today need one or more digital marketer. Job opportunities you can enter as a newly qualified digital marketer can be marketing coordinator, marketing consultant, digital advisor, digital marketer, marketing manager or web manager.
As you gain work experience, you can choose to move on to positions such as project manager or advisor for digital marketing, or marketing manager. Some also specialize further within specific parts of digital marketing.
The program may also be suitable for those who want to start their own business. With skills in marketing and practical experience with cost effective marketing measures, you will be able to promote yourself and your business.
Next startup: |
August 15, 2023 |
Application deadline: | Ongoing admissions |
Duration: | 1 year full time 2 years part time |
Programme language online: |
English |
Tuition online: |
EUR 4.200,- per semester full time |
Accreditations: | Approved for loans and grants from the State Educational Loan Fund. Accredited by NOKUT. |
Admission requirements: | Admission by formal competence or admission by prior learning. Fluency in English reading and writing is a prerequisite. Read more. |
Degree: | Professional Degree |
Credits: | 60 ECVET |
The Cost per Lead metric also provides important data to use in your return on marketing investment calculation and Click to Lead Rate formula. In fact, each stage of the purchase funnel should have similar metrics associated with it, such as cost per visitor and cost per win. Likewise, these metrics can be used to monitor individual campaigns such as AdWords, banner ads, or social ads, or the sum of your marketing efforts.
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