Nesta Digital Marketing is a funnel design agency that helps businesses drive traffic and improve conversion rates with lesser risk by crafting a tailored funnel template specifically for your business. A sales funnel combined with a marketing funnel, and a carefully crafted website design can do so much for driving traffic and growing your business.
Every business, especially small and start-ups, needs to have an eye-catching website and funnel designs; this includes both sales funnels as well as marketing funnels. Why both funnels you ask? Well, aside from driving traffic to your website, they also assist with increased sales/conversion and ROI, which small and start-up businesses need the most. So, why are funnel building and funnel design important to your business?
Both aspects are important because you can have a generic funnel built but unless it has the correct design, it will not be successful. A sales funnel will be the one responsible for increasing conversion by focusing on your product/service to encourage a purchase whereas a marketing funnel will build brand awareness to capture more customers. However, building an audience persona and making it as accurate as possible is the very first thing we do. Why? It will then work with the funnel design to drive sales. Marketing becomes easier for any business owner like you when you know exactly what you are doing and where you are going.
Nesta Digital Marketing uses funnel design and building concepts that are proven to produce more leads and higher conversions. We have lead funnel design and building professionals in our company that know how to create a profitable funnel from the point of inception through the funnel becoming live. If you’re looking for the best funnel marketing system for your business, we have it for you. Contact us today!
Think of the Sales and Marketing Funnel that we create as a roadmap for you to guide your potential customers from their first interaction with your brand to becoming paying customers. We have well-tested funnel stages that will produce more leads and higher conversion rates.
Awareness is the most important stage of the funnel. This stage is when your potential customers discover your company through various avenues such as marketing campaigns, social media sites, or word of mouth. This is also referred to as the Lead Generation phase because a successful funnel will capture their information. After we successfully collect that information, we begin nurturing that relationship in the next phase.
During the evaluation stage, your buyers make their final decision on whether or not they will be buying your offered products/services. This is also where we nurture your customer's decision-making process and encourage them that your products or services are exactly what they need.
After becoming a “lead”, your potential customer will move on to the interest stage. The interest stage of a great marketing funnel is where leads learn more about your products, services, company, and any relevant information. The interest stage gives us an opportunity to develop a relationship with your leads.
Finally! This is the last stage of your marketing funnel. This stage is where your prospects have already made a decision to purchase your products or services. However, although you’ve converted them into a purchase, you must give them a positive experience for them to refer your products or services to other users. This is when things like purchase follow-up and continued communication work best.
During the qualifying leads, stage leads become your company's prospective customers or, have already become your marketing qualified leads. At this stage, we send them more relevant information about your offered products or services through email campaigns and continuously nurture them through free trials, free content, case studies, and more.
If you want to streamline and make your sales process more efficient, you definitely need our well-tested lead and sales funnels. We drive more users into a funnel and convert them into paying customers with more efficiency. Also, aside from gathering insights, we regularly track funnel conversions so you stay in business’s performance.
Before we capture qualified leads, prospects must show interest in actually buying your products or services. Some ways to identify this is by sending them a survey, a product demo, or placing your products or services on the e-commerce websites they use.
While sales and marketing funnels have been around for years, some companies were not able to overcome the organizational and technological barriers to implement funnels effectively. This is why so many businesses don’t have them or haven’t even heard of them! However, there are numerous reasons why now is a crucial time for business owners like you to lean into funnel marketing.
The main reason is that performance-marketing returns have continuously plateaued or declined due to the inflation in digital-media costs and customer saturation. Also, there are automation tools widely available that commoditized the implementation of performance marketing, which makes it difficult to secure a substantial competitive advantage.
Funnel marketing is becoming particularly necessary given the recent dramatic changes in customer behavior seen during the COVID-19 pandemic. More than 60 percent of consumers are now trying new ways of shopping due to economic pressures, shop closings, or the increased convenience of 1-click shopping on websites and social media. In addition, more and more customers’ expectations of brands are shifting, with multiple customers citing a brand’s purpose as their key reason for buying. Funnel marketing helps business owners in developing a better understanding of what the customers want and how they are making decisions across the entire funnel, which offers an opportunity to win new customers and secure the loyalty of existing ones.
When it comes down to it, all businesses need to have sales and marketing funnels to stay relevant in this competitive online market. These funnels simplify the customer journey, making it easier for you to quickly apply the changes needed to better connect with your customers.
So, if you are trying to boost your online sales, or generate more traffic, Nesta Digital’s funnel design and building strategy are what you need. We know how to make a marketing funnel that helps you identify exactly what your prospects want and convert them into paying customers.
We create a well-crafted funnel that efficiently guides your potential customers from being somewhat aware of your business to buying your offered products or services. We direct your potential customers towards the end goal, which is the purchase stage.
We target the right audiences for your brand after extensive market research. It is important to familiarize your target audience’s behaviors, habits, likes, and dislikes in order to effectively market them.
Knowing your client’s customer journey enables us to connect with your prospects and provide the right information they need at the right time, which helps you convert more sales and win more business.
We create step-by-step stages in building a funnel that routes your new prospects and web visitors into actual sales. This is done by following funnel-building strategies that are proven to work.
Nesta Digital Marketing creates a marketing strategy specifically for your business to provide you with an effective sales and marketing funnel.
We continually track the activity of your prospects to produce more quality leads by identifying which funnel stage is producing and which needs to be reworked.
Nesta Digital Marketing offers businesses various types of funnels to achieve your current business goals.
We create sales funnels to lead your customer along the journey of considering your product or service to the end result of purchasing.
With our email funnels, we send educational and promotional emails at the right time to your potential leads; this builds trust and brand awareness in your business.
By offering a free giveaway, like an e-book, in return for contact information, a lead magnet will help you build a list of potential customers.
We design your website’s homepage just like a funnel. It will look like an ordinary homepage but it’s not, it’s actually an actual lead funnel!
Similar to a sales funnel, the webinar funnel acts as a lead magnet and converts your leads after watching your webinar.
With high-quality video and editing, we create video marketing funnels that attract, educate, convert, and retain customers at each stage of the video.
Our funnel marketing, lead funnels, and sales funnels help business owners complete the process of turning their leads into paying customers. We can help you reach more customers across different platforms by building a customer funnel for your business.
Fill out the CONTACT US box to take advantage of a FREE 30-minute consultation. Let’s discuss what type of funnel is right for your business!
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